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How Much Does It Cost To Hire A Social Media Marketing Company

How Much Does It Cost To Hire A Social Media Marketing Company

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If you're not on social, then you're not on the map.

Recent research suggests that nearly half of the world's total population will be using social media by the end of 2020. With that kind of exposure, it's no wonder that marketers and businesses are rushing for prime real estate on social sites.

The task, however, is easier said than done. It's true that opening a social media account is free and simple. Anyone can open a Facebook page and set up themselves for business success. Or can they?
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Easy as it is to set up a social media presence, it's social media monitoring that's the tough part. Unless your business is ready to put in the dedicated effort, you can't expect your social media campaigns to succeed. That's why experts recommend hiring a social media marketing company to take care of matters for you.
Easy as it is to set up a social media presence, it's social media monitoring that's the tough part. Unless your business is ready to put in the dedicated effort, you can't expect your social media campaigns to succeed. That's why experts recommend hiring a social media marketing company to take care of matters for you.

But, as always, there's a catch.

Money-Matters

Money Matters

A single Google search for a social media marketing company will turn up hundreds, if not thousands of results. Look closely, however, and you'll find something that's curious.

When it comes to the cost of social media marketing, the rates vary from agency to agency. That's something to be expected. What's strange is that the monthly costs of hiring a social media marketing company range anywhere between a few thousand dollars to tens of thousand dollars.

Such fluctuation in pricing is bound to create confusion in the minds of business owners looking to hire a social media marketing agency. As it is, hiring a social media marketing firm requires careful consideration of multiple facts. Adding to that, the cost complications, and you've got the perfect recipe for disaster.
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That's why, to ensure that you don't get beaten about the bush, we've gone ahead and created this handy guide. After going through the following, you'll have a clear idea of how much it takes to hire a social media marketing company.

Factors Which Decide The Cost

When deciding which social media agency to hire, a business needs to take into account multiple facets. Of these, the following are the most important ones.
Factors-Which-Decide-The-Cost
  • The size and scope of your business
  • The range of services that you need
  • The social media channels that you're looking to target
  • The experience level of the agency in question
  • How much time you're looking to invest in your campaign
Among the above, the most crucial decision hinges on which social media channels you need to target. Based on the channels that you choose, the costs for social media marketing will accordingly.

With that in mind, let's take a sneak peek at the average amounts that you can expect to shell out, based on the channel of your choice.

Facebook Marketing

Going by sheer reach, Facebook is the biggest social media platform. Naturally, using it as a marketing channel is bound to deliver the biggest benefits.

Which means high-grade Facebook marketing costs a pretty penny. Usually, you can expect a pocket pinch of about $2000 to $7000 per month for hiring a reputable Facebook marketing agency.

Twitter Marketing

Next to Facebook, microblogging giant Twitter is the hottest new destination for social media marketers. Due to its instant reach, fast circulation capacity, and immediate responsiveness, Twitter marketing has quickly caught on.

Setting up a Twitter account from scratch, together with content creation and management, can cost you anywhere between $1000 to $5000 per month. In case you only need account restructuring services, then costs are naturally going to be a bit lower.
instagram

Instagram Marketing

For businesses that have a visual aspect, Instagram is the best channel there is. The platform itself provides multiple marketing tools, such as sponsored posts and dedicated analytics.

As Instagram is part of the Facebook family, businesses can manage Instagram marketing, such as ads, from the Facebook ads manager. For Instagram marketing, you can expect to shell out anything between $2000 to $6000 per month.

Keep in mind that the above estimates are merely averages, and costs will vary from agency to agency. In case you're looking to explore multiple channels, you might opt for an affordable combined package.

Final Thoughts And Hidden Costs

With such wild cost variations, you may consider it prudent to go for the agency with the lowest price point. Thing is, this might cost you more in the long run.

Inexperienced agencies with unqualified staff usually tend to delay your marketing efforts. Plus, they might have hidden costs that push your final bills up.
At PurpleSoft, we ensure that your social media efforts remain on point. Our experienced professionals have the required expertise to boost your social media campaigns. With us, success is merely a matter of habit.
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