Technical SEO is the art and science of improving your website’s technical aspects, with the aim of getting it to rank higher on search results.
Technical SEO works by improving your website’s structure, making it faster, and easily indexable by search engines.
Essentially a form of On-page SEO, technical SEO is one of the basic pillars that hold your search optimisation strategy aloft.
The older cousin of technical SEO, on-page SEO refers to all SEO tactics that you apply directly to your site pages to improve their rankings.
On-page SEO focuses on individual pages of your site. This involves tweaking the content as well as code of your webpages to allow them to rank well.
The success of your on-page efforts depends on a number of factors such as quality content, proper link structure as well as tag and URL optimisations.
This is the exact opposite of on-page SEO, and seeks to build exposure for your website through channels outside of the website itself.
Off-page SEO primarily comprises link building. Through garnering high-quality, credible, and honest backlinks to your website, the off-page SEO process works to improve your search visibility and credibility.
Another well known avenue of off-page SEO is blogging and guest posting, which builds the authority of your website and makes it a prominent destination on the web.
Are you a local business searching to strike it rich online? Then local SEO can be your best bet. Local SEO is the process of making your business visible to local searchers at the exact time and place when they need your services.
Local SEO is typically more effective than traditional SEO, as local searchers have great intent behind their searches. With local SEO, you can reach out to prospects immediately and have them convert to paying customers.
As of 2020, more than half of Google searches are being initiated on mobile. And with time, this trend is expected to continue.
Mobile SEO is exactly what it sounds like: it’s the process by which you ensure that your website appears high in mobile SERPs. With Google laying greater emphasis on mobile friendliness, it’s more important than ever that your site be optimized for mobile success.
This means having mobile-responsive versions of your website, tweaking your site for Google’s mobile-first index, and optimizing your website speeds for mobile, just to name a few.
Close to half the total number of shoppers begin their online shopping journey on Google. Which means the rank that your e-commerce store has on Google SERPs plays a vital role in determining your success.
E-commerce SEO aims to ensure exactly that. Using e-commerce specific on-page and off-page SEO, content marketing and link building, e-commerce SEO brings your products to those who need them at the time they do.